The Power Of Words

The words we choose are important because they can affect how others see us and how we see ourselves. In a sense, the words we use create our reality.

They can make or break deals, inspire employees, and attract new customers in the business world. When used correctly, words can be a powerful tool for growth, and the wrong words can lead to misunderstandings, lost opportunities, and even legal troubles. 

The power of words matters whether you’re working with a high-performance team and coming across a new customer or a new group inside your company or trying to improve how things are running to get that high-performance state. In this video, I’ll give some reasons and a real-world example of a high-stakes situation where two distinct differences between a single phrase had a critical outcome. Some things are interchangeable, but those casual words we use to define our business and customers’ business become critically important.

Words are still free, so take advantage of them as much as possible, and don’t take this lightly. No one else has more control than you. The prize goes out to those who set their language apart from everyone else within their industry.

Our words create our reality. Choose wisely.

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