The Power Of Executive Storytelling
This image resonated with us when we saw it appear on our Linkedin newsfeed.
We have previously discussed the vital role that operational stories play in understanding deep project requirements in the development and ops space. By using stories to define requirements, we demonstrate an intention to work collaboratively with users to discover what they truly need.
The image further demonstrates storytelling’s vital role for leaders, teams, and organizations.
(Based on a graphic by B. Rossen & K. Lurie)
Is a further explanation needed? Probably not, but we’re going to provide it anyway.
As a leader, you have a lot of responsibility. Not only do you have to worry about the day-to-day operations, but you also have to be the one to communicate the company’s vision to your employees and the rest of the world. That’s a lot of pressure!
Fortunately, there is a tool that you can use to make sure that your message is clear, concise, and persuasive: Storytelling. Let’s explore the power of executive storytelling and how you can use it to get your message across.
Why is it essential for leaders to be good storytellers?
Storytelling can be a powerful business tool for communicating a vision, selling an idea, or inspiring commitment. The right story can capture attention and spark excitement, while a lacklustre story can fall flat and fail to engage. Telling a good story can make all the difference in business.
Many leaders think PowerPoint slides are vital in captivating an audience. However, research has shown that audiences are likelier to remember stories than bullet points. This1 is because stories are more relatable and easier to understand than a bunch of statistics.
If you want to engage your audience on a deeper level, ditch the PowerPoint and start telling stories. That doesn’t mean you should ditch all structure and present aimlessly. Instead, focus on creating a well-crafted story that will resonate with your audience.
How can you become a better executive storyteller?
When done well, executive storytelling can be a powerful tool to inspire and connect with your audience. Storytelling can help connect your employees to the company’s mission and establish leadership authority within and outside the organization.
So how can you become a better executive storyteller? Here are a few tips:
- Keep it simple: When crafting a story, make sure it is clear and concise. No one wants to listen to a long-winded story that feels like it’s going nowhere.
- Make it relatable: Find stories your audience can relate to on a personal level, which will help them connect with the story and its message.
- Use emotion: Stories that are emotional resonate with people. As you tell your story, try to evoke different emotions in your listeners.
- Be authentic: Always be true to yourself and your story. People will see through anything that feels false or forced.
Executive storytelling lets you share your company’s vision and values engagingly and memorably. You can also use stories to show your team how their work contributes to the company’s success. And by sharing your own personal stories, you can connect with your audience on a human level and show them that you understand their challenges and concerns.
Connect with your Audience
Successful businesses have long used the art of storytelling as a way to get their message across clearly and effectively. Companies like Nike, 3M, and Procter & Gamble have all understood the power of this communication tool and used it to their advantage.
It’s more critical than ever to tell a clear and engaging story, especially if you are remote. Storytelling can help you connect with your audience, communicate complex ideas, and build trust, whether you are working on a project kickoff meeting or an internal business update.
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